Learning Outcomes
On successful completion of this module, students will be able to:
- Define the process and function of marketing.
- Describe how the marketing process works.
- Discuss core marketing concepts.
- Discuss examples of good and bad marketing.
Diploma in Marketing Management
Learn about marketing management and modern market research techniques with this free Marketing Management course.
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
Introduction To Marketing
In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be prese…Continue Learning
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Marketing In The Modern World
In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastic…Continue Learning
Competitor Analysis Introduction
In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives…Continue Learning
MODULE
PESTEL Framework And Competitive Analysis
In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is …Continue Learning
MODULE
Diploma in Marketing Management – First Assessment
You must score 80% or more to pass this assessment.Continue Learning
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The Marketing Information System
In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a …
